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World Travel Award Winner 2006
The Worlds leading Regional Marketing Campaign for second year
The ‘Passionate people. Passionate places’ campaign was once again named ‘World’s Leading Regional Marketing Campaign’ at the prestigious 2006 World Travel Awards held in Turks and Caicos in the Caribbean.
The campaign, designed to promote North East England as a fantastic place to live, work, study, visit and do business, beat off stiff competition from India; the Canary Islands; Queensland, Australia; Kuala Lumpur, Malaysia; Vermont, USA; Poitou-Charentes, France; Saxony Anhalt, Germany and Greater Miami.
Speaking about the award, Stacy Hall, Director of Communications at regional development agency, One NorthEast said: “Winning the award in 2005 provided a fantastic boost to the North East England campaign and was a real vote of confidence for the region from some of the world’s most influential tourism experts.
“To win this title two years in succession is independent endorsement of the impact that the campaign is having not only regionally and nationally but also internationally. It is a great accolade for the region as well as for everyone involved in the campaign and in spreading the message about the strengths of the region far and wide.”
Graham Cooke, President of the World Travel Awards, said: “Winning a World Travel Award is a major accolade. Nominations are only accepted from members of the travel industry not directly associated with the nominee, so even to be put forward is show of real independent endorsement.
“Following a strong start, the Regional Image campaign has developed rapidly in a short time with the North East England brand and Passionate strapline appearing at international tourism exhibitions and on national TV advertising. The sustained nature of the campaign and the fact that it has evolved to incorporate strong, new creative elements, have clearly been noticed by people in the travel industry, and are fully recognized in this award.”
The World Travel Awards were established in 1993 and have come to be recognised as the travel industry’s ‘Oscars’ and the best endorsement that any travel-related product can receive.